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How Often Should You Post?
I am probably asked this question more than any other from brand clients? The simple answer is you should post as much as your audience is likely to want to hear from you. Yes, this answer is somewhat...
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Not All Numbers Matter in Social Marketing
All marketing efforts need to be justified with empirical results. And at the same time, way too many social marketers look at the wrong numbers or wrong combination of numbers. Let’s get it right on...
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A Facebook Page Every Marketer Should Learn From
This past week my son turned me on to an awesome Facebook page – Humans of New York … maybe the best Facebook page I have seen. Before I share with you why this page is so great and what you should...
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After 10 Years of Facebook, 10 Things You Should Know About Social Marketing
This past week, Facebook turned 10 years old. While a handful of social networks came before Facebook, and many followed, Facebook was synonymous with social media for quite a while. For some time when...
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Delivering the Content Your Audience Wants
When it comes to social marketing, there is only one response to the question, “what is the content your brand delivers to its audience?” The answer must be “the content they want.” Social marketing is...
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Changes in Facebook Signal a Need for Social Marketing Change
Just when you thought you were getting the hang of capturing your audience’s awareness, consideration, loyalty, and advocacy via social marketing, the social world pivots. The new twist will require a...
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Time to Rethink Social Media
As I shared with you a couple of weeks ago (and many others have covered) Facebook is changing the way it treats brand’s posts and their distribution (or lack thereof). Should anyone really be...
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Here is the Deal with Facebook
This past week I moderated a panel at The Social Engagement Summit put on by InsightPool. While sitting in the audience listening to some of the other discussions and presentation, I found many had a...
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Facebook is Dead for Brands, Now What?
In the summer, Facebook reduced the organic reach of brand’s posts to less than 2% of the brand’s likes. With dismissal results like this, why are brands continuing to have a social strategy that...
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Top 14 Social Steve Digital Marketing Blogs of 2014
2014 was a pretty good year for digital and social marketing. We saw a number of companies make deeper investments in digital marketing. Many companies began to reap success as shown by their...
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